Free Book Online
Book Toy Monster: The Big, Bad World of Mattel


Toy Monster: The Big, Bad World of Mattel

2.4 (3209)

Log in to rate this item

    Available in PDF - DJVU Format | Toy Monster: The Big, Bad World of Mattel.pdf | Language: ENGLISH
    Jerry Oppenheimer (Author)

    Book details

An eye–:popping, unauthorized expos? of the House of Barbie

From Boise to Beijing, Mattel′:s toys dominate the universe. Its no–:fun–:and–:games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world′:s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel′:s oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel′:s take–:no–:prisoners, shark–:infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you′:ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.

  • Introduces you to the larger–:than–:life personalities that have shaped Mattel′:s eccentric world
  • Offers an inside look–: from an experienced author–:at the scandals that have been a part of this iconic company
  • Jerry Oppenheimer is also the author of Madoff with the Money, an in–:depth look at Bernie Madoff the man and his billion dollar scam

Engaging and accessible, Toy Monster shows you why today′:s toy business isn′:t always fun and games.

2.5 (6414)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 256 pages
  • Jerry Oppenheimer (Author)
  • John Wiley Sons: 1 edition (11 Feb. 2009)
  • English
  • 5
  • Science Nature

Read online or download a free book: Toy Monster: The Big, Bad World of Mattel


Review Text

The message text*: